“Big Data at Work: Dispelling the Myths, Uncovering the Opportunities”
Thomas Davenport’s Big Data at Work: Dispelling the Myths, Uncovering the Opportunities is a guide to big data in the enterprise. Geared toward entrepreneurs and established managers alike, the book details the business implications of large-scale data analysis from management to sales across a broad range of industries.
Along the way, Davenport, a Babson College information technology management professor, gives working definitions of key data concepts and attempts to dispel myths about what data can and can not do for organizations. With case studies from companies including UPS, GE, Amazon and Citigroup, Davenport illustrates the opportunities and best practices of large-scale data management and integration into existing systems. The book also includes tips on hiring and training data science talent, as well as an overview of technologies that help companies work with their data.