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Published on March 26th, 2015 | by

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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

New York Times technology reporter Steve Lohr explores how data will shape the future in his new book, Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. Lohr explains how data is the modern information economy’s oil, a critical asset in practically every field. Through a series of real world examples and anecdotes of how data is changing everyday life, Data-ism demonstrates the economic benefits of relying more on data and analysis and less on subjective inputs, like intuition, for business and leadership decisions.

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