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The Center for Data Innovation has responded to a request for comments from the Federal Trade Commission (FTC) on modernization of its business guidance, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to prevent deception in digital and online advertising. In these comments, the Center explains that policymakers should address new advertising practices, while maintaining a focus on effective disclosure and impactful updates that promote innovation and utilize the most promising technological solutions.
