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As businesses compete for customers in the digital economy, some use deceptive tactics to manipulate consumer reviews about their goods or services, or those of their competitors, including by posting fake reviews. These fake reviews can damage honest companies’ reputation and deceive consumers into purchasing goods or services of substandard quality. To address this problem, federal and state policymakers should significantly strengthen enforcement actions against the perpetrators of fake reviews, work with the private sector to develop best practices to prevent and detect fake reviews, and enact legislation to protect honest reviewers.
