Home BlogBooks Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

by Travis Korte
Predictive Analytics, by Eric Siegel

In Predictive Analytics, author Eric Siegel details the broad-ranging applications of predictive modeling in fields like healthcare, local governance and finance. The central thesis is that “You have been predicted,” and Siegel, a Columbia University professor, seeks to explain the different contexts in which this is true, and the associated risks and benefits. The book, aimed at a general readership, draws on numerous recent historical examples; in the spirit of its subject matter, however, it offers a great deal of prediction as well.

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