After going on numerous unsuccessful dates with men she met online, New York-based media entrepreneur Amy Webb decided to use a data-driven approach to finding a partner. First, she developed a comprehensive list of traits she was looking for in a man, assigning each trait a point value and resolving to go on dates only with men who scored above a certain threshold. Then, she created dating site profiles posing as a man, to study the behaviors of women she would be up against in the online dating community. Finally, she changed her real profile to reflect what she’d learned. Her methods worked, and she eventually met her future husband on one of the sites.