Dataclysm: Who We Are (When We Think No One’s Looking), by OkCupid co-founder Christian Rudder, explores some of the unexpected insights that have come from social media data. Influenced by the site’s popular OkTrends data visualization blog, the book touches on data from OkCupid along with Facebook, Twitter, Google, and other sources. Many of the insights involve relationships and sexual orientation—for which OkCupid has data in spades—including the ages at which men and women think people of the opposite sex look most attractive and how one particular demographic expresses sexual desire much less frequently than others.
“Dataclysm: Who We Are (When We Think No One’s Looking)”
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