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Big Data Revolution: What Farmers, Doctors and Insurance Agents Teach Us About Discovering Big Data Patterns

by Joshua New
Big Data Revolution

In their new book, Big Data Revolution: What Farmers, Doctors and Insurance Agents Teach Us About Discovering Big Data Patterns, authors Rob Thomas and Patrick McSharry examine what it takes to turn the rapidly increasing amount of data at companies’ disposal into actual business improvements. Thomas, vice president of product development for big data and information management at IBM, and McSharry, senior research fellow at the Smith School of Enterprise and the Environment at Oxford University, provide a detailed look at how data is transforming different industries and distill these stories into an overview of the methods used to derive insights from data. The authors argue that companies who fail to adopt these methods will be overtaken by more data-savvy competitors and offer organizations a strategy for successfully operationalizing these ideas, such as by closely linking data analysis and decisionmaking.

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