Home BlogBooks Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

by Joshua New

New York Times technology reporter Steve Lohr explores how data will shape the future in his new book, Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. Lohr explains how data is the modern information economy’s oil, a critical asset in practically every field. Through a series of real world examples and anecdotes of how data is changing everyday life, Data-ism demonstrates the economic benefits of relying more on data and analysis and less on subjective inputs, like intuition, for business and leadership decisions.

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