In his new book, Quantified: Redefining Conservation for the Next Economy, author Joe Whitworth argues that the environmental movement is losing the battle to support conservation efforts due to an unwillingness to adopt innovative data-driven strategies and technologies that could lead to more effective outcomes. Whitworth, who is also president of the Freshwater Trust, a conservation organization, proposes a strategy of “quantified conservation,” which draws on evidence-based decision-making and analytical methods historically utilized by the private sector, to dramatically improve how conservationists protect the environment. These data-driven approaches, such as real-time monitoring of a river’s pollution levels, Whitworth argues are critical to maintaining both a healthy planet and economy alike.
Quantified: Redefining Conservation for the Next Economy
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