The Center for Data Innovation has responded to a request for comments on proposed revisions to the “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” In these comments, the Center explains that impactful revisions should promote innovation, protect consumers, and capture how endorsement advertising has changed since 2009, with a focus on social media, consumer reviews, and advertising disclosures.
Comments to the FTC on Updating the Endorsement Guides
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