Home PublicationsData Innovators 5 Q’s for Bichu Abraham, Co-Founder of QSeries

5 Q’s for Bichu Abraham, Co-Founder of QSeries

by Aswin Prabhakar

The Center for Data Innovation spoke with Bichu Abraham, founder of QSeries, an India-based edtech startup that offers an online platform for quiz-based learning. Abraham shared insights into the inspiration behind QSeries, the platform’s unique features, and its role in promoting curiosity-driven learning. 

Aswin Prabhakar: What exactly is QSeries, and how does it work? 

Bichu Abraham: QSeries is an educational platform that uses online quizzes to help in the learning process. We offer a subscription-based app for Android and iOS devices where students can access curated learning materials and participate in quiz competitions. Students or their parents can directly buy a subscription. We also partner with private schools that can buy enterprise level subscriptions for all their students, and we are trying to work with the government to offer the subscription to state-funded schools. 

One of the key features of QSeries is the blockchain-linked credential Q-passport, which tracks a student’s personalized learning journey and showcases their portfolio of achievements in different subject matters. This digital credential can be used to demonstrate competencies and interests to potential employers, higher educational entities, educators, or peers. Furthermore, we host in-person quiz events at our partner schools; students who are subscribed to our services either directly or via their schools can attend these. This offers the opportunity for students to form communities. 

Prabhakar: What inspired you to start QSeries? 

Abraham: My passion for quizzes began early in my life, which led me to become a quiz master, conducting quiz competitions for middle and high school students at the district and state levels in Kerala, India. This experience opened up an opportunity to train students for these quizzes, which sparked the idea of creating an online platform to reach a wider audience. Initially, we only shared quizzes via our apps but we did not offer competitions nor did we track the progress of those who used the app. Based on feedback from our users, we started tracking their progress and once we saw the engagement from users grow, we started incorporating competitions and personalized learning. 

Prabhakar: How do you use data and AI to enhance the learning experience on QSeries? 

Abraham: At QSeries we use data to understand student behavior and preferences. We analyze metrics such as time spent on each answer, frequently missed questions, and correlations between challenging questions. We also track student engagement, including login frequency and preferred modules. This information helps us identify areas for improvement and adapt less engaging modules to be more interesting. Additionally, we experiment with various point systems, competitions, and scorecards to maintain student engagement. Our goal is to balance fostering a competitive spirit with ensuring that student growth remains the primary focus. 

Prabhakar: How does QSeries differentiate itself from other edtech startups? 

Abraham: QSeries stands out by focusing on curiosity-driven learning, where quizzes serve as a tool to promote exploration and discovery. We curate learning content and quizzes with help from our  experts in different subjects like science and technology, business, and history, and offer personalized learning journeys through our AI-assisted platform. We have a gamification model, which includes assigning points, badges, and rewards, to keep students engaged and motivated. Moreover, we host live global quiz events where students can compete in person. Unlike many other edtech platforms, QSeries is designed to complement traditional schooling rather than replace it, making it an attractive choice for both students and educators. 

Prabhakar: What does the future hold for QSeries, and how do you plan to evolve with the changing edtech landscape? 

Abraham: The edtech space is constantly evolving, and we are closely monitoring emerging technologies like virtual reality (VR). We believe that presenting information through multiple modalities enhances the learning experience, and VR could play a significant role in this. However, we recognize the importance of balancing our digital offerings with the mental and physical well-being of our students. As such, we plan to continue our in-person events alongside our digital platform. By staying attuned to technological advancements and the needs of our students, we aim to provide a holistic learning experience. 

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