Researchers at The Pudding, an online publication that creates visual essays, have created a series of visualizations showing the extent of established and emerging musicians’ success on TikTok. One visualization tracks 125 new musicians who went viral on the platform with songs on at least 100,000 posts. It displays eight milestones as a proxy for commercial success off of the platform, such as playing at a music festival or signing a record deal, as pink dots surrounding a larger circle that represents the musician. According to the visualization, only 3 musicians have met all eight milestones, while 10 have not met any milestone.
Visualizing TikTok Musicians’ Success
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